Budget 

Coca-Cola has a substantial budget, spending $645,400,000 on advertising every year.  

Audience 

The target audience for this ad was generally people who need an extra boost of energy due to their lifestyle or the exercise they participate in.  

Brand Image 

Coca Cola generally has a very positive brand image as a drink that is enjoyed by almost everybody across the world, and its logo is instantly recognisable. They convey this through “the only energy drink with the great coca cola taste”, which is a taste many people know and would instantly recognise. 

Conclusion 

The ad was not successful, as Coca Cola energy failed as a product.